Twenty-two years. One craft.

I started writing nutrition plans in 2003 from a borrowed kitchen in Madrid. The first ones were on paper. The second ones were on paper too. By the time I had a hundred clients, I had learned the only thing about this work that ever really mattered: the body in front of me is not the body in the textbook.

For two decades I worked in studios, gyms, and clinics. I trained with coaches who taught me how to load a body slowly. I learned from physiotherapists who taught me what not to load. I watched hundreds of plans fail because the plans were wrong, not because the plans were generic - built for an average that did not exist.

Every protocol you have ever bought was written for someone who does not exist. RAFES365 is an attempt to undo that.

The other thing I learned, slowly, was that one coach is not a system. The clients I helped most were the ones whose plans had been read by a second specialist before they began - a nutritionist, a physio, a pelvic-floor expert, a strength coach. That second pair of eyes was the difference between a plan that worked and a plan that hurt.

RAFES365 is the formal version of how I have worked privately for years: one intake, one report, one specialist review, one year of support - no app trap, no subscription, no outsourcing. You buy the plan once. You keep it. You learn from it. Then you outgrow me.